How To Successfully Instruct Graphic Artists On What You Want

It’s my pleasure to introduce you to the first “Guest Brilliance Nuggeteer.” Robert Donnell from P5 Marketing had a quick conversation about how to successfully delegate tasks to a graphic artist – and get what you want and need. When we delegate we often expect that the other person will do things the same way we would. But does that really happen? How can we make sure it does happen?

Transcript

Dr. Stephie: It’s my pleasure to introduce you to the concept of having a “Guest Brilliance Nuggeteer” with me. Our first Guest Brilliance Nuggeteer is Robert Donnell from P5 Marketing. Hi, Robert. 

Robert: Dr. Stephie, how are you doing? 

Dr. Stephie: Fantastic. So, we’re going to do this real quick. We had a conversation about delegation. You had an observation about delegating to graphic artists. 

Robert: Sure. I think the conversation arose from my observation that a graphic artist who might be fully capable of editing words, may make typographical errors when they layout text in a graphic presentation. That is because they don’t think of the text as words. They think of it as a graphic element. So to them, if it lines up nicely with the logo above, they’re not even looking to see if it’s properly spelled. You have to watch out for that. I think that could be extrapolated to anything else. For example, if somebody’s proofing a piece of text, they’re not necessarily looking to see if it makes sense; they’re looking to make sure that it doesn’t have any type of grammatical error. When delegating, you got to understand where they’re coming from

Dr. Stephie: Yes. What is the person’s mental focus when they’re doing this task? How would you address that with, for example, the graphical artists? 

Robert: I just know I have to be super careful that they spelled everything right or give them the exact copy you want them to place in there, so they can copy and paste it rather than try to type it. So, and then, of course, I’ve tried putting it in quotes, and then you get the quotes in the text, too. You know, you have to be very, very clear

Dr. Stephie: Yes, be very clear – and then inspect what you expect

Robert: Correct. 

Dr. Stephie: Awesome. That was our first Brilliance Nuggeteer visit. I appreciate you, Robert! Thank you!

Robert: Bye-bye.

I’m Curious

How do you delegate? How do you make sure you get what you expect with a minimal back-and-forth between you and the other person?

Live Brilliantly,

Dr. Stephie

P.S.: I appreciate you commenting and sharing this Brilliance Nugget with others. Thank you!

Stephie Althouse

1 thought on “How To Successfully Instruct Graphic Artists On What You Want”

  1. Jacquelyn Martin

    Different focuses produce very different results! I recall working for a high tech company, and the president and I had several discussion after I edited his technical papers. He would write things which were “technically” correct but grammatically incorrect. Eventually we would reach a consensus on what would go in the paper, but occasionally it would be a challenge.

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