Productize Your Services

10 Things Every Top-Notch CEO/Owner Must Know

10 Things Every Top-Notch CEO/Owner Must Know

It occurred to me that there are at least 10 things every top-notch CEO or business owner must know and do. Transcript Greetings. It occurred to me that there are at least 10 things every top-notch CEO or business owner must know and do. Let’s go through them real quick.  Define the purpose of the …

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How To Leverage Your Valuable Brilliance With The Brilliance Mining Cohort

How To Leverage Your Valuable Brilliance With The Brilliance Mining Cohort

How can you leverage your valuable brilliance (your experience, expertise, and wisdom) as quickly and inexpensively as possible? For a long time, I have worked with clients only one-on-one. Now there is the Brilliance Mining Cohort. I’ve challenged myself to describe in a short video what this is all about and what you can get …

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How Helpful Is Brilliance Mining In Research & Development

How Helpful Is Brilliance Mining In Research & Development?

Perhaps you are working in a business that does a lot of Research and Development (R&D). You might say, Brilliance Mining™ sounds fabulous, but how does that apply to us? Let’s take a look at that question. Transcript Let me ask you a question. Perhaps you are working in a research & development-heavy kind of …

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market analysis

Are All Sales Opportunities Created Equal?

Imagine a company that creates complex technical products (the same applies to sophisticated services). This product could be marketed and sold into several markets. Each of these markets demands its specific product configuration. Because of the product’s complexity, these configurations need extensive effort. Next, imagine that this company has technical people who are well aware …

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7 Things You Must Have to Shift Your Company from Consulting to Product

In another Brilliance Nugget, I talked about shifting your company from custom services to products. It is about productizing what you offer. There are many advantages: Serve more customers. Make more money. Become affordable to more customers. Custom solutions are expensive. Often, companies underprice their custom solutions. It is much easier to support standard products …

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What makes up a product

What Makes Up A Product?

I have been thinking about what it takes to convert your expertise from a consulting gig into a product. That brings up the question: What is a “product”? What makes up a product? A product is more than “just” a standardized version of what you used to deliver as custom solutions – although that part …

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a powerful exercise to make shifts successful

A Powerful Exercise to Support Necessary Shifts in Your Company

Undertaking major shifts in your company rarely is easy. For example, you might be working on shifting from being a custom services company to becoming a product company. I am sure you realize: That is a big shift. There are other shifts that pose their own set of challenges: rapid growth, profitability problems, changes in …

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From custom services to products

My Custom Services Could Become A Product?!?

Imagine this: Your company offers customs services. It could be consulting. It could be custom-built software. Or whatever other custom services you offer. Certainly, my services fit into this category, too. So, let’s take a look. My Realization (And Yours, Too?) Over time I realize: Clients love what I offer. What I offer makes a …

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